Coach & Practitioner: $52,400 Cash Collected From a $3,000 Facebook Ad Spend

The Client: A Relationship Coaching & Consulting Business

This case study looks inside a Facebook advertising account San Diego AI Marketing managed 100% start to finish for a relationship coaching and consulting client. That meant every ad creative, every audience, every retargeting sequence, and every piece of tracking was built and run by our team, so our client could focus entirely on teaching, coaching, and closing — not managing an ad account.

The Numbers Inside the Ad Account

Pulling directly from the account, here's what the campaign actually produced across its core ad set and a supporting retargeting campaign.

Campaign	Leads	Cost Per Lead
Primary campaign	532 leads	$5.78
Retargeting campaign	75 leads	$6.97
Total	600+ leads	Blended average under $6.00

What makes this especially strong is that these weren't just email opt-ins. Every lead included a first name, last name, email, and phone number. Asking for a phone number typically raises cost per lead, since not everyone is willing to hand it over — which makes generating over 600 phone-verified leads at this price point a genuinely strong result.

The Full Funnel: From Facebook Ad to $1,500 Offer

Every lead moved through the same path, and San Diego AI Marketing built every piece of it — the ad, the opt-in page, the thank-you page, and the automated follow-up sequence.

What We Built and Managed, Start to Finish

All of this was run and tracked directly inside the client's own funnel and CRM platform, which is a big part of what let us manage everything end to end — from the first ad impression down to cash collected — the same full-service approach behind our Facebook and Instagram advertising services.

The Result: $52,400 in Cash Collected

From just over $3,000 in ad spend, this campaign generated $52,400 in cash collected from the $1,500 consulting offer — sold either paid in full or split across three payments. After ad spend, that's roughly $49,000 in profit from a single campaign, plus a database of 600+ leads to continue nurturing in the months that follow. Not every lead buys immediately; some convert during the campaign, and others mature into clients further down the line as the automated follow-up sequences continue working in the background.

Following this campaign's success, the account has moved into a new phase focused on driving consistent, daily sales calls through a different funnel structure — a reminder that a strong campaign isn't a one-time event, but a foundation to keep building on.

Is This Approach Right for Your Business?

This same playbook applies broadly to coaches, consultants, and other local, service-based businesses. If you'd like to see how a similar workshop or direct response campaign could work for your specific offer, take a look at our full range of case studies, including another example of our work in the coaching and consulting space with a relationship coach and MTV personality.

Practitioners We Serve

The framework behind this campaign applies well beyond relationship coaching. We work with coaches, consultants, and practitioners across a wide range of fields who rely on building trust with a cold audience before making an offer.