Real campaigns, real numbers. We work primarily with home service businesses across San Diego — electricians, plumbers, HVAC companies, and more — along with brokers, agents, and other local businesses who depend on a steady flow of qualified leads to grow.
San Diego AI Marketing was built around one core idea: local businesses need a marketing partner who understands their specific market, not a one-size-fits-all agency running the same playbook for every industry. While we work with a range of local businesses — financial advisors, coaches, real estate professionals, and more — the largest and fastest-growing share of our client base is home service businesses. Electricians, plumbers, HVAC companies, roofers, and similar trades share the same core challenge: homeowners need them urgently, but only if they can actually be found first.
That focus is intentional. Home service businesses compete on trust, availability, and visibility in a very specific local area — exactly the conditions our Big Fish, Small Pond framework was built for. Below is a look at the types of home service businesses we work with most often, along with the case studies showing what those campaigns actually produce.
This isn't an exhaustive list — if your business depends on local homeowners finding and trusting you, there's a strong chance our approach applies directly to your market.
Whether it's an electrician chasing panel upgrade jobs or a roofer covering a specific set of San Diego zip codes, every home service campaign we run starts with the same Big Fish, Small Pond approach: identify the most profitable services, optimize the specific neighborhoods where you can realistically dominate, and stay in front of buyers consistently as that presence compounds.
While home service businesses make up the core of our client base, the same lead generation principles apply well beyond the trades. We also work with:
For businesses like insurance brokers and agents, the strategy shifts from local SEO toward paid lead generation — you can see exactly how that works in our insurance lead generation case study, where a multi-state broker generated 51+ high-quality leads through a qualified Facebook advertising funnel. In the coaching and consulting space, relationship coach and MTV personality Ken Canion is a great example of what a consistent, on-brand social and content strategy can do — you can read more in his case study here. For a look at what a full-funnel Facebook ad campaign can produce for a coach or practitioner, see our coach & practitioner case study, where $3,000 in ad spend generated $52,400 in cash collected.
A closer look at real campaigns across Local SEO, Facebook advertising, and social media.
How a San Diego electrician went from 17 website visitors to nearly 700 in three months, and from zero monthly web leads to 31, using zip code-level SEO and AI search optimization.
Read the full case study →Inside a live Facebook ad account for a multi-state insurance broker, generating pre-qualified leads for as little as $14 each using a six-question qualifying funnel.
Read the full case study →How a consistent, on-brand social and content strategy helped a nationally recognized relationship coach build a stronger presence and a more consistent stream of new clients.
Read the full case study →Inside a full-funnel Facebook ad campaign for a coaching and consulting client — over 600 phone-verified leads and a workshop offer that turned a modest ad budget into $52,400 in cash collected.
Read the full case study →Inside a live Facebook ad account for an IV therapy clinic, generating 21+ qualified leads across iron infusion and TRT campaigns at an average of $12.34 per lead.
Read the full case study →No. Home service businesses make up the largest share of our client base, but we also work with insurance brokers and agents, financial advisors, coaches, real estate professionals, and other local businesses that depend on consistent, qualified lead flow.
The list on this page reflects the home service industries we work with most often, not a complete list. If your business depends on local homeowners finding and trusting you, our approach very likely applies — book a free demo and we'll tell you honestly whether it's a fit.
Yes. Every case study linked from this page reflects a real client's actual campaign results, pulled directly from their website analytics or live ad accounts.
It depends on your industry and how your customers search. Home service businesses typically see the strongest results from Local SEO and AEO, while businesses like insurance brokers often see faster results from a qualified Facebook advertising campaign. Book a free demo and we'll walk through what makes sense for your specific market.
Book a free demo and we'll show you what a campaign built specifically for your industry and your market could look like.
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