The Client: A Multi-State Insurance Broker

This case study looks inside a Facebook advertising account San Diego AI Marketing actively manages for an insurance broker operating across six different states. Insurance is a notoriously competitive vertical for paid advertising — attention is expensive, compliance matters, and a low-quality lead can waste an agent's time just as easily as it wastes ad spend. The goal for this campaign wasn't just leads. It was leads worth calling.

What the Ad Account Shows

Pulling directly from the account, here's a snapshot of recent campaign performance across several ad sets running concurrently. Cost per lead varies by ad set, audience, and offer, but stayed consistently in a tight, efficient range.

Ad Set Volume	Cost Per Lead
46 leads	$17.00
35 leads	$18.00
32 leads	$20.00
41 leads	Just under $14.00

Across the most recent campaign window shown in the account, this generated just over 51 new leads — and every one of them came in pre-qualified before ever reaching the client's sales team.

Why These Are High-Quality Leads, Not Just Cheap Leads

A low cost per lead means very little if the lead isn't a real prospect. What makes this campaign work is the qualifying process built into the landing page itself. Before a visitor's contact information is ever collected, they have to answer six specific questions relevant to their insurance needs. Someone who isn't a genuine fit typically drops off before completing the form — which means every lead that does convert has already shown real intent.

We won't publish the exact questions or landing page structure here, since that's part of the proprietary strategy built specifically for this client. But the underlying principle applies broadly: the more relevant friction you build into a lead form, the higher the quality of who makes it through — as long as the offer on the other side is strong enough to keep the right people moving forward.

12+ Years of Facebook Advertising Experience

We've been running Facebook ad campaigns for over twelve years, across a wide range of industries tied to home service and local, appointment-driven businesses. That history matters here — we've already seen what works and what doesn't across dozens of similar campaigns, which means less time testing dead ends and more time running what's already proven to convert for a given market and offer.

What This Looks Like in Practice

Our Process

What This Could Look Like for Your Business

This same approach applies well beyond insurance. Whether you're a broker, an agent, or a home service-based business, the fundamentals don't change: the right positioning, the right offer, and a funnel built to qualify leads before they ever reach your sales team. If you'd like to see what an advertising and lead generation campaign could look like for your specific market, along with the other opportunities available to grow your customer base, take a look at our full range of digital marketing services.